Amazon Redesign

Personal Work, 2018 | Focus - Brand and Form

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Working with tone and layout to re-imagine how the current Amazon website could be re-designed. I looked at the home page and a product page to see how it can be imagined differently.

The Ads are plain and not visually engaging.

The cart section cannot be closed  and ends up taking a lot of space.

The sections are cluttered and visually confusing.

Repetition of information causes clutter on the screen.

The dark blue of Amazon  is a reliable colour but it is also very boring.

Quick Assesment of The Current Site

• Look at the current site to understand aspects of the design that could be improved upon.

• Find the slight hiccups in the user experience of using the site.

• Understand the layout of the information.

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MooD Board and typography

A vision of what the imagined tone and feel of the brand could be like.

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Final design

After taking into consideration the newly created mood board, type format and identified issues with the previous layout, the new layout was created.  

The End.