Hi, I'm aparna marcelin.
A passionate storyteller who likes crafting solutions to real issues.
WALMART . analytics & Data visualization. SELF SERVICE
A ground-breaking omnichannel reporting tool to help Walmart advertisers have on-demand and fully transparent access to their display ad campaign metrics.
ibm . machine learning . financial crimes department.
A series of products developed in order to help a KYC Analyst screen customers and predict fraudulent behaviors.
Itera . app design. Post-breakup guide.
Itera is a platform that is built to help people deal with the loneliness that they face after a breakup and heal in a more wholesome manner.
Canara bank . online banking . Redesign.
Canara Bank, which is one of the biggest banks in India approached IBM and asked us to help them re-design their current website.
cca . onboarding process design.
The leadership of the Masters in Interaction Design Program (MDes) at the California College of the Arts formed a partnership with our group to envision a unique experience for incoming students.
Kavalan . app design . educational technology.
A prototype for a technology-led, innovative, educational design concept to resolve particular issues in literacy and numeracy and navigating through larger systems that are at play in a diverse context