Hi, I'm aparna marcelin.


A passionate storyteller who likes crafting solutions to real issues.


Product design

WALMART . analytics & Data visualization. SELF SERVICE

A ground-breaking omnichannel reporting tool to help Walmart advertisers have on-demand and fully transparent access to their display ad campaign metrics.

Product design

ibm . machine learning . financial crimes department. 

A series of products developed in order to help a KYC Analyst screen customers and predict fraudulent behaviors. 

Product design

Itera . app design. Post-breakup guide.

Itera is a platform that is built to help people deal with the loneliness that they face after a breakup and heal in a more wholesome manner.

Product design

Canara bank . online banking . Redesign.

Canara Bank, which is one of the biggest banks in India approached IBM and asked us to help them re-design their current website.

Product design

cca . onboarding process design.

The leadership of the Masters in Interaction Design Program (MDes) at the California College of the Arts formed a partnership with our group to envision a unique experience for incoming students. 

Product design

Kavalan . app design . educational technology.

A prototype for a technology-led, innovative, educational design concept to resolve particular issues in literacy and numeracy and navigating through larger systems that are at play in a diverse context

Aparna Marcelin . Portfolio . 2019