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Hi, I'm aparna marcelin.

A passionate storyteller who likes crafting solutions to complex questions.

Projects

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Product design

Walmart . Sponsored

products Campaign setup 

flow . Redesign

A complete strip down, reassessment and redesign of a crucial step in the process of advertising your products in the walmart eco-system. 

Product design

WALMART . analytics & Data visualization. SELF SERVICE

A ground-breaking omnichannel reporting tool to help Walmart advertisers have on-demand and fully transparent access to their display ad campaign metrics.

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Product design

ibm . machine learning . financial crimes department. 

A series of products developed in order to help a KYC Analyst screen customers and predict fraudulent behaviors. 

Product design

Itera . app design. Post-breakup guide.

Itera is a platform that is built to help people deal with the loneliness that they face after a breakup and heal in a more wholesome manner.

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Product design

Canara bank . online banking . Redesign.

Canara Bank, which is one of the biggest banks in India approached IBM and asked us to help them re-design their current website.

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Product design

cca . onboarding process design.

The leadership of the Masters in Interaction Design Program (MDes) at the California College of the Arts formed a partnership with our group to envision a unique experience for incoming students. 

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